Foster trust and commitment through effective internal HR communication with employees


Internal communication is so embedded in our role as HR practitioners that we are not aware of it. Yet, it forms the core element for us to be effective and is a critical aspect of employee engagement, which promotes better performance, employee retention and well-being.

The paradox of internal communication is that it is both simple and complex. We are involved in several activities that require direct and indirect employee communication: recruitment, orientation, policies, benefits, compensation, performance management, retirement, leaving the organisation, layoffs, change and crisis management.

Perhaps because communication takes place so naturally, we often fail to consider the process of communication as seriously as we should. Consequently, we often fail to communicate with employees effectively.

It is hoped that this workshop will help to elicit this backdrop of our work as HR practitioners, and perhaps re-kindle this element of the HR function to the extent that we can use it consciously in our day-to-day work and in times of change and crisis at our workplace.

As part of the learning outcome, this workshop should enable us to recognise the importance of employee engagement in building relationships that support collaboration, and foster trust and commitment in our employees, and that one of the ways to achieve this is through our effective internal communication with our employees.

Course Details: 


In this one day workshop, we hope that you would be well equipped to:

• Recognise the multiple roles of HR that require HR communication;

• Apply the principles and rules of HR communication in different workplace circumstances;

• Develop an effective HR communication plan;

• Select types of tools and channels for effective HR communication;

• Recognise barriers to effective HR communication;

• Manage confidentiality in HR communication; and

• Apply Emotional Intelligence (IEQ) in effective HR communication.

Who should attend

• HR Managers.

• Administrators.

• Those training to be in HR profession.



To anchor the learning behaviour, the workshop incorporates:

• Applicable industry examples

• Interactive exercises and role plays

• Case study

• Videos



• Building blocks of communication

• Types of communication in an organisation

• Internal communication channels

• Goals of internal communication

• What is HR Communication?

• Objectives and benefits of effective HR communication

• Communication as key enabler in 4 HR functions

• The cycle of HR communication

• HR Communication principles and values

• Studies on HR communication

• Challenges in HR communication

• Barriers to HR communication

• Effective employment engagement

• Forms of HR communication

• HR communication plan

• The ACCA HR Communication Model

• Message matrix

• Non-verbal communication

• Emotional intelligence (EQ) in effective HR communication

• Communicationitis

• Confidentiality in HR communication and processes

• HR communication during change, layoff and crisis

Benefits of Attending This Course

• Refresher strategic approach to employee communication that will further hone existing skills for HR practitioners.

• Facilitate HR practitioners in understanding how to go beyond the legal thinking and to come up with a more strategic approach of considering the receiver (aka as employees and employers) of information as a customer and design communication for them, be understood and interested in what is being said.

What questions this training programme provides answers to:

• What is a HR communication plan? Is there a need for it?

• How do I engage employees via HR communication?

• How to communicate to employees about change and crisis?

• What are the communication tips that will make me an effective HR practitioner?

• How to strike that balance between employee and employer needs via internal communication?

• How to respond and handle feedback to employees and employers?

• How do I apply EQ to effective employee communication?

• How do I write simple but clear messages for employee communication?

• Why do I have to keep answering the same benefit questions over and over again?

• How do I increase participation during my information-sharing sessions?

• Why don’t employees pay attention to HR communication?



Adrian Wong has more than 25 years of experience as a Senior Regional HR Professional with many years of experience in diverse industries especially manufacturing, food and beverage, FMCG, Supply Chain, freight and logistics, consultancy and Information, education, financial ratings and research sectors.

Adrian has worked as the Corporate HR Director, Asia Pacific for McGraw Hill Companies, Vice-President HR for EGL Asia Pacific Holdings Company Pte Ltd, Vice-President HR International Division for Japfa International Pte Ltd, Regional HR and Quality Director, Exel Way & QSHE Director for MSAS/Exel/DHL, Personnel Manager for Motorola Electronics and General Motors.

He covers more than 12 countries in Asia Pacific from India to Japan, China and down south to New Zealand. He led HR teams in different countries reporting to him and covered the full spectrum of HR activities: talent acquisition, total rewards, training and development including change management, HR Operations and benefits for the region. His experience covers a number of Mergers and Acquisitions, takeovers, HR workforce restructuring, corporate social responsibility, HR Outsourcing, Employee communications, Industrial and Union negotiation, etc. His training experience includes Corporate Internal Trainer for Management Leadership Programs, leadership programs for First Line managers, Business Development programs, leadership transition programs.

While he was with the Supply Chain Industry, he has responsibility over Quality, Safety and Environment covering Asia pacific countries and directs ISO Quality certification programs, 1800 safety management and 1400 Environment programs for the group. He also developed the leadership management program jointly with NUS Business Management School for young leaders and covered the Exel Way launch for Asia.

Adrian is a certified DISC and DDI facilitator and was also a part time lecturer for an Australian University for its Bachelor and Masters programs (International Human Resource Management Modules) and a local Institute for its Human Resource Management, Training & Development and Strategic Management programs.

Adrian possesses a Masters of Business Administration (MBA) and a Masters of Arts in Human Development. He also possesses Diplomas in Management Consultancy, Marketing, Industrial Management, Human Resource, Quality and Production Engineering.

Adrian has successfully completed the Advanced Certificate in Training and Assessment (ACTA). He is currently one of the trainers for HRSINGAPORE's HR Certification Courses.

Administrative Details:

Scheduled Dates

• 19 June 2024  (8th Run)

Duration / Venue

• One day

• 9 am to 5.30 pm

• Hotel seminar room


A Certificate of Attendance will be awarded at the end of the course.



• S$ 675.80 w/GST (S$620.00) for Community

• S$ 708.50 w/GST (S$650.00) for Non-Subscriber


• UTAP Funding is available for NTUC Union Members ($250 or $500 for those aged 40 and above for courses attended between 1 July 2020 to 31 December 2025).


• Coffee & tea with snacks during the morning and afternoon breaks

• Lunch will be provided

Past Participants:

Past Participants' Comments

• "All the session and topic really help to improve my HR skills!"

• "Well delivered course!" - Thanaletchoomi D/O Ngenagaran, Ministry of Education (MOE)

• "Trainer showed interesting videos. The course included the engagement which is very relevant!"

Past Participant Organisations

• Agricultural Bank Of China, Amega West AP Pte Ltd, Association for Persons with Special Needs, Aon Singapore Pte Ltd, Amorepacific Singapore Pte Ltd

• Casino Regulatory Authority, CGG Services (Singapore) Pte Ltd, Credit Agricole Corporate and Investment Bank

• Drug Houses of Australia (Asia) Pte Ltd, DSO National Laboratories, DRW Singapore Pte Ltd

• Fei Yue Community Services

• GSE Lining Technology Co., Ltd

• Hard Rock Café Pte Ltd - Singapore, Heeton Management Pte Ltd, Heraeus Shin-Etsu Quartz Singapore Pte Ltd

• Infineon Technologies Asia Pacific Pte Ltd, IKM Testing Asia Pte Ltd

• Keppel Infrastructure Holdings Pte Ltd

• Latham & Watkins LLP, Lee Kuan Yew School of Public Policy- NUS, Leo Tech Services Pte Ltd, Lim & Tan Securities Pte Ltd, Laticrete South East Asia Pte Ltd

• Maritime and Port Authority of Singapore, Ministry of Education, Ministry of Manpower, Ministry of Transport

• National University Health System Pte Ltd

• Petroleum Geo-Services Asia Pacific Pte Ltd, Precise Development Pte Ltd

• RGF HR Agent Singapore Pte. Ltd

• SAGE Publications Asia-Pacific Pte Ltd, Seng Heng Engineering Pte Ltd, Singapore Tourism Board, Straits Construction Singapore Pte Ltd, SystemMED Pte Ltd, St. Andrew's Autism Centre, Singapore Centre for Social Enterprise, raiSE Ltd, STT GDC Pte Ltd, Sato Kogyo (S) Pte Ltd

• Vector InfoTech Pte Ltd